Radiate truth 🌞

Be joyful and honest, have fun. Be open and transparent to the world. Communicate to reduce boundaries, complexity, be predictable to be trusted.

What this means in practice

Radical transparency: We operate with the belief that transparency builds trust faster than any marketing strategy. When beekeepers can see exactly how our algorithms work, they trust the insights we provide.

Honest communication: We admit mistakes quickly, share both successes and failures, and give realistic timelines. If a feature won't be ready, we say so upfront rather than making promises we can't keep.

Joyful problem-solving: We approach challenges with curiosity rather than stress. Debugging a sensor issue or optimizing an algorithm should feel like solving an interesting puzzle, not a burden.

Behavioral expectations

• Default to public: Share your work, learnings, and even failures openly unless there's a specific reason not to
• Admit uncertainty: Say "I don't know" when you don't know, then commit to finding out
• Celebrate mistakes: When something breaks, focus on learning and improvement rather than blame
• Simplify communication: Explain complex concepts in ways that beekeepers without technical backgrounds can understand

Examples in action

• Publishing research papers about our bee detection algorithms so the scientific community can build upon our work
• Live-streaming debugging sessions when production systems have issues
• Sharing exact revenue numbers and growth metrics publicly
• Creating educational content that explains how machine learning helps identify bee diseases

Also

Do not lie Do not be gloomy

Examples

• We are open - open source code, open hardware, open datasets
• Our internal communication is public
  • Discord chats
  • Youtube meetings
• We do not separate company data into secret, confidential, internal, restricted levels. All data is considered public